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Frequently Asked Questions

What is paid search, and how does it work?
Paid search involves creating ads that appear in search engine results for targeted keywords, with costs based on clicks or impressions.
How much does paid search advertising cost?
Costs vary depending on factors like competition, industry, and campaign goals.
How is paid search different from organic search?
Paid search delivers immediate visibility through ads, while organic search relies on SEO to rank naturally over time.
What metrics should I track for paid search campaigns?
Key metrics include click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
How long does it take to see results from paid search?
Results are often immediate, with optimisation improving performance over time.